Salford Analytics and Data Mining Conference 2012

Insight For Data Enthusiasts • San Diego, CA • May 24-25
Training May 21-23 • Welcome Reception May 23

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Predictive Modeling with MARS® Automated Non-linear Regression and RandomForests®

Day 2

9am – 10am

Introduction to Multivariate Adaptive Regression Splines (MARS)

Understand tree– regression using MARS, its advantages and disadvantages, piece–wise constant solutions and how it bridges the evolution of the regression component in CART.

10:00am – 10:15amBreak
10:15am – 11: 15am

Key Controls In MARS

Introduction to the core concepts of MARS:

  • Adaptive modeling
  • Smooths, splines and knots
11:15am – 11:30amBreak
11:30am – 12:30pm

Refining MARS models:

  • Basis functions
  • Handling of missing values
  • MARS handling of interactions
12:30pm – 1:30pmLunch
1: 30pm – 2:30pm

MARS in Action

Develop more accurate regression models for problems such as predicting credit card holder balances, insurance claim losses, and customer catalog orders.

Guide to reading MARS output:

  • Build a MARS model in SPM
  • Understand the MARS interface
  • Control parameters
  • How MARS handles categorical variables
  • How MARS handles binary responses
2:30pm – 2:45pmBreak
2:45pm – 3:45pm

Introduction to Ensemble–Based Modeling Techniques

RandomForests®, created by Leo Breiman and Adele Cutler, is based on learning ensembles of CART trees. By Judiciously injecting randomness into the tree-building process and then combining hundreds of these trees, RF is able to deliver high performance predictive models and a variety of novel exploratory data analysis results. RF also incorporates new metric free CLUSTER analyses that automatically select the variables used to define each cluster, with potentially different variables defining each cluster.

3:45pm – 4pmBreak
4pm - 5pm

Loose Ends and Application

Q&A with the experts for further discussion and apply SPM to your own data sets.