Aaron Davis currently heads the Analytics Team for DataLab USA. The team serves in a cross-client role and is responsible for the development of predictive models necessary to support the large scale direct marketing efforts of DataLab USA’s clients in the financial, insurance, education, and non-profit verticals. Aaron was instrumental in leading DataLab’s analytics team to win several accolades including, first place for the DMA Analytical Challenge in 2007 and 2010, and second place in the 2008 DMA Analytical Challenge. In 2011 he was named the DMA Financial Services Marketer of the Year. He has been a heavy user of TreeNet and other Salford Systems algorithms since 2004.