SAN FRANCISCO 2004
DAY 1: MONDAY 3/22/2004
Conference Registration 2:00-5:30 PM
Welcoming Reception 5:30-7:30 PM
OPENING GENERAL SESSION 7:30-8:30 PM
Creating CART: A Personal Retrospective Leo Breiman, Jerome Friedman, Richard Olshen, Charles Stone Moderator: Richard T. Carson, Jr.
DAY 2: TUESDAY 3/23/2004
Registration and Continental Breakfast 7:30-8:30 AM
GENERAL SESSION 8:30-8:45 AM
Welcoming Remarks Dan Steinberg, CEO Salford Systems
GENERAL SESSION 8:45-9:45 AM
Extending CART with new Linear Combination Methods Richard Olshen, Stanford University
GENERAL SESSION 9:45-10:30 AM
Avoiding the Top 10 Mistakes in Data Mining John Elder, Elder Research, Inc.
Morning Break 10:30-11:00 AM
Concurrent Sessions 11:00-12:00 PM
Business Applications David Goldsmith, MDT Advisers "Combined Time Series and Cross Sectional CART Modeling for Common Stock Selection"	Scientific Applications Cecil Dharmasri, Syngenta Crop. "The Importance of CART and MARS in Environmental Fate and Risk Assessment for Pesticides"	Biomedical Applications Joseph Cappelleri, Pfizer "Using CART to Develop a Diagnostic Tool for Erectile Dysfunction"
Concurrent Sessions 12:00-1:00 PM
Business Applications Charles Pollack, Suncorp Metway "Insurance Premium Increase Optimization: Case Study"	Scientific Applications Belle Hudischewskyj, ICF Consulting/Systems Applications International, Inc. "Atmospheric Pollution Forecasting"	Biomedical Applications Marsha Wilcox, Boston University Medical School "Using CART to Discern Models in Genetics: Alcoholism, Alzheimers and Aging"
Lunch Break 1:00-2:30 PM
Concurrent Sessions 2:30-3:30 PM
Business Applications John Trimble, Wells Fargo "CART/ MARS Risk Assessment of Automobile Loans and Leases"	Scientific Applications Falk Heuttmann, University of Alaska "Predictive and Spatial Modeling Applications for Wildlife Research and Conservation Management: An overview linking CART and MARS with GIS"	Biomedical Applications Jason Haukoos MD, Denver Health Medical Center "CART for Outcome Predictions in Clinical Settings: Emergency Department Triage, Survival Prediction and Prediction of Neurologic Survival"
Concurrent Sessions 3:30-4:30 PM
Business Applications David McCloskey, Pathfinder Solutions Ptd. "Predicting Customer Behavior Trends Over Space and Time"	Scientific Applications Christopher Martius, University of Bonn "Assessing the Sustainability of Agroforestry Systems using CART to Model Non-linear Relationships"	Biomedical Applications Debopriya Das, Cold Spring Harbor Laboratory "Application of MARS to Gene Expression Data: Predictive Models of Gene Regulation"
Free Time Break 4:30-5:00 PM
GENERAL SESSION 5:00-6:00 PM
"Regression Models and Survival Models: A synopsis of MARS-like procedures" Charles Stone, University of California, Berkeley
Cocktail Reception 6:00-8:00 PM
DAY 3: WEDNESDAY 3/24/2004
Registration and Continental Breakfast 7:30-8:30 AM
GENERAL SESSION 8:30-9:30 AM
"Importance Sampled Learning Ensembles" Jerome Friedman, Stanford University
GENERAL SESSION 9:30-10:30 AM
"Random Forests" Leo Breiman, University of California, Berkeley
Morning Break 10:30-11:00 AM
Concurrent Sessions 11:00-12:00 PM
Business Applications Larry Lai, DIRECTV, Inc. "Variable Derivation and Selection For Customer Churn Models"	Drug Discovery Wayne Danter, Critical Outcome Technologies, Inc. "Drug Discovery using CART and MARS"	Biomedical Applications Stuart Gansky, UCSF School of Dentistry "MARS and Related Techniques in Dental Biomaterials Modeling"
Concurrent Sessions 12:00-1:00 PM
Business Applications Edward Malthouse, Northwestern University "High-Level Marketing Strategy: Deciding Whether to Customize Product Offerings and their Promotion and Whether to Reward “Best” Customers with Perks"	Drug Discovery Donovan Chin, Biogen "Improving the Ability to Predict Drug-Like Compounds from Virtual Screening Using CART"	Biomedical Applications Kenna Mawk, Ciphergen Biosystems, Inc. "Mining SELDI ProteinChip Data for Biomarkers and Disease Stratification"
Lunch Break 1:00-2:30 PM
Concurrent Sessions 2:30-3:30 PM
Business Applications Louise Francis, Actuarial Analytics "Insurance Fraud Detection: MARS vs. Neural Networks"	Drug Discovery Jing Wang, Cengent Therapeutics "CART in Drug Discovery: Identifying Rules for Making Better Small Molecules"	Biomedical Applications Brydon Grant, University of Buffalo, School of Medicine "Using MARS for the Prediction of the Apnea-Hypopnea Index"
Concurrent Sessions 3:30-4:30 PM
Business Applications Jon Farar, Union Bank of California "Union Bank’s Use of CART to Identify Customer Attrition and Screen Application Fraud"	Drug Discovery John Warner, Novartis "Drug Discovery Clinical Trials and Random Forests at Novartis"	Biomedical Applications Shenghan Lai, Johns Hopkins Bloomberg School of Public Health "Examples in Epidemiology using CART, MARS and TreeNet"
Free Time Break 4:30-5:00 PM
GENERAL SESSION 5:00-6:00 PM
Looking to the Future: Promising New Developments in Data Mining Leo Breiman, Jerome Friedman, Richard Olshen, Charles Stone Moderators: Rob Tibshirani** and Dan Steinberg, CEO Salford Systems **confirmation pending